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THE MEDIA PORTAL FOR THE EUROPEAN LUBRICANTS INDUSTRY November 2017

Lube Magazine Advertising Specifications (V18.0)

The magazine is printed by a 4-colour process (CMYK) and contains Lube-Tech, a centre-page technical bulletin, which does not contain advertising.

Advertisements will be accepted for publication in full colour or black and white.  Any special requests for 'Spot' colours will incur extra charges.

Magazine size: A4 297mm high x 210mm wide
Bleed size: 303mm high x 216mm wide
Live matter area: 265mm high x 182mm wide

Type area adverts Height (mm) Width (mm)
Double page spread 265 392
Whole page 265 182
Half page (portrait) 265 88
Half page (landscape) 129 182
Third page (portrait) 265 58
Third page (landscape) 85 182
Quarter page (portrait) 129 88
Eighth page (landscape) 63 88

 

Please ensure that all Whole Page A4 bleed adverts have 3mm 'bleed' on all sides. ALL live matter i.e. text or logos should be kept within the live matter area - 265mm high x 182mm wide.

Artwork Requirements

All artwork should be supplied as High-Resolution PDF files, Minimum 300 ppi in CMYK format, with all fonts embedded.  RGB Format is NOT acceptable.  Pages should contain accurate crop marks that are true to Lube Magazine’s trimmed size 297mm high x 210mm wide.  All PDFs must be single pages and NOT spreads.

PDF files can be supplied by email or CD-ROM.

Any work undertaken to adjust copy not supplied as a PDF, to comply with Lube Magazine's mechanical specification, will incur extra financial charges levied either on the advertiser or their agent.  We will invoice these extra charges, plus local Value Added Tax (VAT) at an hourly rate for any such corrective work undertaken.

Lube Magazine will be pleased to supply quotations for any artwork that clients require.  Artwork will be priced at competitive commercial rates.  Colours are matched to the Pantone® Matching System.  Reproduction materials supplied will be returned on request.

 

Please send your artwork to:

Lube Magazine
UKLA House
13 Chess Business Park
Moor Road, Chesham
Buckinghamshire, UK
HP5 1SD

Tel: +44 (0)1442 875922

nicky@ukla.org.uk
lube@ukla.org.uk
www.lube-media.com

 

Lube Digital Mechanical Specifications for PDF, Video, Audio and Flash Files V1.2

PDF

Please supply your PDF files according to the following specifications for best results:

  • Files should be optimised as much as possible to reduce file size (roughly 150dpi)
  • Output to PDF version 1.3 (for optimum compatibility)
  • Embedded fonts (not subset, please avoid CID Type H encoded fonts)
  • Objects with transparency need to be flattened (high resolution is preferred for best quality)
  • Smooth shade is not currently supported

Video

Lube Digital offers you the ability to add video files to your artwork, and overlay it to produce exciting new content for a wider audience than print alone.

For best results in adding video to your edition, it is best to use resolutions between 320x240 to 640x480, so that your readers will be able to stream it and watch it without interruption, or having to wait for a long period of time to start watching.

In order for us to drop video into your artwork, you'll need to encode it as a Flash 8 FLV file first and then send it onto us alongside the PDF.

Audio

Audio files are just as easy as video to add to your edition, and should be provided as MP3 files.

Flash

Flash files will be presented on a layer above your existing pages, so therefore, please bear in mind the following notes:

  • We accept Flash files in AS 3.0. We will need .swf and .fla files supplied.
  • Please design your files so that a single .swf file is needed to play the animation, and not multiple .swfs and/or .as files
  • We do not support animations created using SWiSH
  • Please make sure there is no white space around the edge of the Flash animation
  • Please note that your animation will be sitting inside another Flash application and, as such, the background colour defined in the property inspector will turn transparent, showing the PDF content underneath your Flash files. To avoid this, put a single-colour object on the lowest layer of your Flash file to form a canvas.
  • Please set your Flash files to a frame rate of 24fps
  • Avoid any ActionScript that can affect the host application, such as _level0, _root, and _parent references, or global functions like setTimeinterval
  • There should be no links in the animation we are given, unless this is necessary, as these links will not be picked up in the statistics package. We will normally create the links overlaying the Flash content, so that they can be tracked
  • There is no file size limit on animations. However, for loading purposes, the files should be as small as possible
  • Images should be set to lossless compression instead of photo compression
  • Filenames for Flash animation files (SWFs) should not include special characters such as brackets, question marks, commas and spaces. Underscore characters are OK to use
  • In case we need to edit your FLA file, please use one of the following options when dealing with fonts:
  • Add the font in the FLA library and then use the reference of the font in the scene and not the font directly
  • Provide the fonts along with the FLA file
  • Convert the fonts to vector shapes, so that there are no non-system fonts within the Flash file

Please note that, when embedded in a larger Flash program, the behaviour of SWF animations can vary from stand-alone behaviour and may sometimes produce unexpected results. In addition, the behaviour of the animation can be affected by the version of Flash Player being used to view it. Many users accept regular Flash Player updates and so are always on the latest version, but this cannot be relied upon.

If you're embedding custom interactive content, we therefore recommend carefully testing the animation's behaviour, including with different versions of Flash Player – as a minimum, with the latest version and with version 10.0.  Our support staff can provide guidance on doing this if you require.

Should your custom animation not behave as intended once embedded, please let us know the following details and we'll be happy to help resolve any issues:

  • URL of the edition containing the animation, and the page number where the animation is embedded.
  • Expected behaviour.
  • Observed behaviour.
  • Whether the incorrect behaviour is specific to particular pages, view modes, etc.
  • Version(s) of Flash Player under which the animation behaves incorrectly.
  • Browser type (Internet Explorer, Firefox, etc.) and operating system.

There are no dimension restrictions for the SWF files as they can be resized.  Advertisers can embed small SWF files in addition to supplying their PDF pages.  If advertisers are planning to fit an entire page with the SWF file, then they would just need to ensure the aspect ratio is matches the same as the page.

Any queries please contact Suzy Jarman at:
United Kingdom Lubricants Association Limited
UKLA House, 13 Chess Business Park, Moor Road, Chesham, Buckinghamshire HP5 1SD, United Kingdom

Tel: +44 (0)1442 875922
nicky@ukla.org.uk
lube@ukla.org.uk

Lube

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